![]() ![]() Inside a Mettoy factory, 1973, via WalesOnline. ![]() One 1970s toy fair held in Britain went so badly that the foreign attendees threatened to stay away permanently. Consumer research was lax to non-existent. ![]() An analyst looking at toy firms in 1978 found that 115 of the 360 looked at had financial accounts too old to be helpful. More locally to blame? Outdated practices both at a financial level and a technological one. A report from the British toy association in 1983 called the time period “amongst the worst in living memory”. The economic situation in general was bad, with heavy inflation across the world map, and only Hong Kong toymakers improving over the span, but still, the collapse was disproportionate. The trade itself blamed changes in age (over the 70s the number of children under ten went from 9.3 million to 7.7 million) but foreign makers under similar conditions didn’t have a struggle with this. (This is according to The British Toy Business: A History since 1700, which I’ll be referring to for this intro.) In 1949 they had opened a new factory at Fforest-fach, Wales and they had steady growth all through the 1950s.īetween 19, two-thirds of the toy manufactures in the UK collapsed. ![]()
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